On Monday morning, after my trek to the lobby at 8:00 AM to check emails… I couldn’t pick up the WIFI in my room… and the pool for a “limber up” swim at 9:00, I headed out to find the Mast General Store and all its profoundness. (The map indicated more than one place of interest connected to the store.)
Side note – Don’t believe the map–It lies. I went through Seven Devils just fine and turned at the next light onto Broadstone Road as the road sign said… from there, you are on your own.
Several winding miles later, the first building of the complex… the annex… appeared on the right with its own parking lot and candy store. Outside was mostly wooden Rocking Chairs, inside was mostly clothing… golf, hunting, hiking.
An inside door led to the candy store. I had no trouble by-passing the rows and rows of barrels of penny candies, but ran into a snag at the shelves and shelves of homemade jams. I bought a jar of Apricot Butter… my kind of candy… and rationalized that it was going to last me a lifetime.
Another sign indicated that the original general store was 2/10 of a mile ahead on the right. As I drove in that direction, I did not see the sign that said so… I did see a sign that said, “Parking in rear” with a large arrow… indicating readiness for abundant traffic… I obeyed, hoping I was going into the correct turn off and drove the one way entrance to the rear of the ancient building where I found another world.
With its one gas pump and fading tobacco signs out front, its P.O Boxes next to the toys and canned goods inside, this was, indeed, an authentic, still functioning general store. The sign said it was built circa 1883.
During my childhood, in the 1940s and 50s, there had been one very similar in the town of East Otis in the Massachusetts Berkshire Mountains… its owner was Ida Hall. It was not necessary to explain that one was going to “the store”. One simply said they were going to Ida’s… and that could mean anything from picking up the mail, to filling the car with gas, to getting a 5 cent fudgicle from the big red box freezer with the sliding top.
An even smaller general store on Granite Lake in Munsonville, N.H. was owned by former Red Sox baseball player, Joe Dobson, and not only housed the P.O, but also the fire department. But, that was 60 years ago.
This one still services its village of Valle Crucis as well as most of the tourists that take the time to seek it out.
The first section has the P.O., the canned goods, the toys, and the check-out counter. Here you can find the stone ground corn meal and grits, the wildflower honey, the oil lamps, and yes, Cloverine and Bag Balm salves.
The center section is filled with work boots and shoes… oh yes, and indoor restrooms.
The last section is dedicated to coveralls and such.
In between are bonnets (yup, poke bonnets) and dry goods and assorted items that would be hard pressed to be best sellers. And, of course the pot belly stove…right next to the cracker barrel.
Upstairs is where you may order a coffin. A 1920s ad proclaimed that W.W. Mast… whose policy was honesty and service… was a dealer in GENERAL MERCHANDISE… carried Goods for the living; Coffins and Caskets for the dead.
When you have found all the useful and not so useful items in the store, go out back and tour the 1821 Red School House. Education was a treasured commodity.